Lu&Bo - Luxury & Boutique representation is a full-service sales and marketing company specializing in the luxury travel market.

We have an extensive experience of over 15 years in the fields of sales and marketing for luxury hotels, mainly coming from the promotion of Relais & Châteaux in the international markets and the organization of Workshops, Showcases and PR Events with VIP clients and agencies.  We give you access to quality contacts, the best Travel Agencies and Tour Operators based in the main outbound markets of high-end travelers, such as the UK, France, Germany, USA, Brazil, Rusia, China or Spain among others.

Our clients benefit from an innovative and fully flexible model including:

  • Tailor-made service to each client.

  • Define your budget and choose the markets to target.

  • All markets in just one company.

  • Local experts in each market.

  • Participation in key industry events and trade shows.

  • Online strategy and Revenue Management support.

  • Promotion in Social Media and blogging.

  • Preferred partners.

  • A company managed by hoteliers and for hoteliers.

  • Satisfaction guarantee.

International Sales & Marketing Representation


We identify and select the best international agencies among our huge database for every hotel and do plan personalized Sales & Marketing actions accordingly. We organize sales calls and develop a permanent contact with the main actors in order to achieve the maximum sales activity for the hotel represented.

We organize upscale international events where our clients can meet with the high-end agencies in every market. Please see here our EVENTS page for updated information

Press & PR


You will benefit from our large experience in organizing events such as: Press presentations, VIP cocktails, fam trips, press trips, Showcases, Workshops and individualized training sessions.

We do have a large database with the best lifestyle international journalists and do distribute periodic press releases in selected magazines.

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All the events shown in this website have been organized by Núria Galià in the past years in different cities in South America & Europe. All rights reserved.