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Lu&Bo - Luxury & Boutique representation is a registered brand, dedicated to the Sales & Marketing representation services for high-end hotels, upscale venues and dmcs, that specializes in creating and developing major events in the hospitality sector, organized for and by people in the trade. Ever since its creation in 2014, Lu&BO has been connecting industry insiders to boost sales and stimulate the market. The brand brings proven expertise as a business facilitator.


Lu&BO organizes and participates to different international key events; targeting the upscale travel agencies and luxury international operators from the Leisure and MICE segments. Our mission is to increase our clients’ international market share, thanks to our exclusive network of travel professionals in the United Kingdom, France, Switzerland, Benelux, Italy, Russia, Scandinavia, UAE, Brasil, the US and Canada.

Our clients benefit from an innovative and fully flexible model including:

  • Tailor-made service to each client.

  • Define your budget and choose the markets to target.

  • All markets in just one company.

  • Local experts in each market.

  • Participation in key industry events and trade shows.

  • Online strategy and Revenue Management support.

  • Preferred partners.

  • A company managed by hoteliers and for hoteliers.

  • Satisfaction guarantee.

Sales and marketing hotel sales representation
International Sales & Marketing Representation


We identify and select the best international agencies among our huge database for every hotel and do plan personalized Sales & Marketing actions accordingly. We organize sales calls and develop a permanent contact with the main actors in order to achieve the maximum sales activity for the hotel represented.

We also organize upscale international events where our clients can meet with the high-end agencies in every market. Please see here our EVENTS page for updated information

Press PR activity
Press , PR and Digital Communication


You will benefit from our large experience in organizing events such as: Press presentations, VIP cocktails, fam trips, press trips, Showcases, Workshops and individualized training sessions.

We do have a large database with the best lifestyle international journalists and do distribute periodic press releases in selected magazines.

We also have the necessary connections in every country to assure an efficient Digital Communication personalized for each client and market. 

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All the events shown in this website have been organized by Núria Galià in the past years in different cities in South America & Europe. All rights reserved.

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